Book Review: 'Star Wars: The Visual Encyclopedia'
(C) 2017 Dorling Kindersley/Penguin Random House and Lucasfilm Ltd. May 25, 2017 marks the 40th Anniversary of the theatrical premiere of Star Wars, a space-fantasy film written and directed by a young filmmaker named George Lucas. It was financed and released by 20th Century Fox, a studio led by a board of directors that was skeptical of the movie set "a long time ago in a galaxy far, far away" that theater owners who wanted to screen The Other Side of Midnight (Fox's expected hit movie for 1977) could only do so if they booked Star Wars during the summer. (Only 40 theaters in the entire U.S. had agreed to show Star Wars when Fox tried to market the film before May 1977, so the studio decided to play hardball and made the theater owners an offer they couldn't refuse.) The 33-year-old Lucas's "space movie" would only be a modest hit, and Fox would be lucky to get back its $11 million investment. The "suits" were wrong. Star Wars was not
