Q & As About 'Star Wars': Did 'Solo: A Star Wars Story' prove that people are losing interest in Star Wars?

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Did Solo: A Star Wars Story prove that people are losing interest in Star Wars?



No. Solo’s failure at the box office doesn’t prove that people are losing interest in Star Wars.
If Solo: A Star Wars Story does prove anything, it is that:
  1. Bob Iger, the Chairman of The Walt Disney Company, erred badly by greenlighting too many Star Wars films back-to-back
  2. Lucasfilm erred by hiring Phil Lord and Christopher Miller in the first place, considering that Solo co-writer Lawrence Kasdan did not like their approach to the material
  3. Releasing Solo: A Star Wars Story on May 25, 2018 was a bad idea, even though it was meant to commemorate Star Wars’ 41st Anniversary
  4. Even worse, releasing Solo without giving much thought to mounting an effective publicity campaign, and on a date that was close to another Disney-owned studio’s blockbuster film’s premiere, was a bad move
Star Wars is still one of the most popular franchises in existence, and it has survived through various bad patches, particularly the post-Return of the Jedi drought when Lucasfilm was not releasing or licensing any new saga-related materials. The fact that the fandom is split into several opposing camps - some toxic, most not - does not imply in any way that people are losing interest in Star Wars.

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